Smart vending machines are the "third generation" of vending machines, with significant changes occurring in the areas of payment, logistics, and information flow. The resulting new business models and large-scale data generated are the greatest advantages of application. With big data as a backing, operators can adjust product offerings, design product bundles, conduct effective targeted marketing, and increase sales volume. Further utilizing data, they can combine different rewards, promotional activities, e-commerce, and cross-industry integration to maximize efficiency.